1)Assume that there are 100 students in the world (I know it is a little low, bu

Question

1)Assume that there are 100 students in the world (I know it is a little low, but for ease...) and 40 of them are pizza eaters. These 40 students purchase 1,000 pizzas in a given time period and 200 of these 1,000 pizzas are pepperoni. What is the CDI for pepperoni pizzas purchased?

50

200

100

500

2)If a company decides to offer a new product where they introduced a new flavor, color, or size of an existing product, this is best described as a:

Brand extension

Repositioning extension

Line extension

Valuation extension

A product’s price has increased by 25% but demand has not been affected. It can be concluded that this product has:

Slightly inelastic demand

Unitary elasticity

Inelastic demand

Elastic demand

3) Given the following information, what is the manufacturer's, wholesaler's, and retailer's markup percentage?

Manufacturer’s cost = $10

Wholesaler's cost = $15

Retailer's cost = $20

Retailer's Selling Price = $25

Retailer's Markup = 10%

Wholesaler's Markup = 10%

Manufacturer's Markup = 50%

Retailer's Markup = 10%

Wholesaler's Markup = 15%

Manufacturer's Markup = 60%

Retailer's Markup = 20%

Wholesaler's Markup = 25%

Manufacturer's Markup = 50%

Retailer's Markup = 20%

Wholesaler's Markup = 15%

Manufacturer's Markup = 50%

Brand extension

Repositioning extension

Line extension

Valuation extension

Explanation / Answer

3) Given the following information, what is the manufacturer's, wholesaler's, and retailer's markup percentage?

Manufacturer’s cost = $10

Wholesaler's cost = $15

Retailer's cost = $20

Retailer's Selling Price = $25

Answer:

Retailer's Markup = (Retailer's Selling Price - Retailer's cost) / Retailer's Selling Price

= (25-20)/ 25

= 0.20

= 20%

Wholesaler's Markup = (Retailer's cost - Wholesaler's cost) / Retailer's cost

= (20 -15) / 20

= 0.25

= 25%

Manufacturer's Markup = (Wholesaler's cost - Manufacturer’s cost) / Manufacturer’s cost

= (15-10) / 10

= 0.50

= 50%

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