What kind of office should they expand with? Is Dallas a profitable idea? Or sho
ID: 2464362 • Letter: W
Question
What kind of office should they expand with? Is Dallas a profitable idea? Or should they continue with “more of the same” as they have done in the past with the larger offices? Are there enough big cities to replicate the existing offices? Is there more opportunity for expansion in cities more like Dallas?
Total
Monaco
Los Angeles
London
Dallas
Revenue
50,000
22,000
10,000
16,000
2,000
Traceable Consulting Costs
33,500
14,000
6,000
12,500
1,000
Ratio (Traceable Consulting Costs/Revenue)
67%
64%
60%
78%
50%
Gross Profit on Sales
6,500
3,600
2,000
300
600
Gross Profit Ratio
13%
16%
20%
2%
30%
Traceable Other Costs
1,000
300
200
500
0
Ratio (Traceable Other Costs/Revenue)
2%
1%
2%
3%
0%
Net Income
3,000
2,200
1,300
-1
500
Net Income Ratio
6%
10%
13%
-.01%
25%
Total
Monaco
Los Angeles
London
Dallas
Revenue
50,000
22,000
10,000
16,000
2,000
Traceable Consulting Costs
33,500
14,000
6,000
12,500
1,000
Ratio (Traceable Consulting Costs/Revenue)
67%
64%
60%
78%
50%
Gross Profit on Sales
6,500
3,600
2,000
300
600
Gross Profit Ratio
13%
16%
20%
2%
30%
Traceable Other Costs
1,000
300
200
500
0
Ratio (Traceable Other Costs/Revenue)
2%
1%
2%
3%
0%
Net Income
3,000
2,200
1,300
-1
500
Net Income Ratio
6%
10%
13%
-.01%
25%
Explanation / Answer
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