Using the generic internal value chain shown in Exhibit 8.2, classify each of th

Question

Using the generic internal value chain shown in Exhibit 8.2, classify each of the following activities of a cable television company as inbound logistics, operations, outbound logistics, marketing and sales, service, or support.

a) Installing coaxial cable in the apartment of a new customer

b) Repairing coaxial cable after a windstorm

c) Mailing brochures to prospective customers

d) Discussing a rate increase with members of a regulatory agency

e) Selling shares of stock in the company

f) Monitoring the quality of reception at the company’s satellite downlink

g) Preparing financial statements

h) Visiting a customer to determine the cause of poor- quality television reception

i) Traveling to a conference to learn about technological changes affecting the industry

j) Replacing old routers with updated technology

Explanation / Answer

a) Installing coaxial cable in the apartment of a new customer- Service

b) Repairing coaxial cable after a windstorm- Service

c) Mailing brochures to prospective customers- Marketing and sales

d) Discussing a rate increase with members of a regulatory agency- Support

e) Selling shares of stock in the company- Support

f) Monitoring the quality of reception at the company’s satellite downlink- Support

g) Preparing financial statements- Support

h) Visiting a customer to determine the cause of poor- quality television reception- Service

i) Traveling to a conference to learn about technological changes affecting the industry- Support

j) Replacing old routers with updated technology- Support

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