Question 412 Wholesalers sell only business-to-business products, while retailer

Question

Question 412

Wholesalers sell only business-to-business products, while retailers sell primarily consumer products.

Question 422

Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called ________.

Question 432

Publicity is information about an individual, organization, or product transmitted through mass media at minimal charge.

Question 442

Limited-service wholesalers usually operate at a higher cost than industrial distributors because they deal directly with retailers.

Question 452

Which of the following statements about advertising in magazines is TRUE?

Question 462

The phrase that BEST describes the purpose of public relations is ________.

Question 472

When companies give back to the community through donations or scholarship programs, it not only costs them money, but if often brings money into the company as well.

Question 482

The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.

Question 492

Although domestic market segmentation is effective, customized advertising campaigns to global markets are not segmented because marketers realize they do not work better.

Question 502

Advertising is important in the maturity stage of a business because it helps build mass brand awareness and brand association.

Question 512

Which of the following is the final step involved in a promotional campaign?

Question 522

In supply-chain management, the logistics of obtaining all the necessary inputs, such as raw materials and supplies, that go into a production process is called ________.

Question 532

When there is only one outlet for a line of products in a given geographic area, this is called ________.

Question 542

Which of the following is NOT one of the most recent trends in advertising?

Explanation / Answer

Question 412

Wholesalers sell only business-to-business products, while retailers sell primarily consumer products.

true

Question 422

Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called

answer is selective distribution

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