Review the Inquirer to determine Digby\'s current strategy. How will they seek a
ID: 2481745 • Letter: R
Question
Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.
Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
Increase demand through TQM initiatives
Seek high plant utilization, even if it risks occasional small stockouts
Seek the lowest price in their target market while maintaining a competitive contribution marginAdd additional products
Reduce labor costs through training and recruitmentOffer attractive credit terms
Seek high automation levels
Reduce cost of goods through TQM initiatives
Seek excellent product designs, high awareness, and high accessibility
Explanation / Answer
Competetive advantage is the advantage a company possess by making its product unique in terms of either cost, design, quality etc...
Top five sources of competitive advantage that Digby would be most likely to pursue are:
1. Increase demand through TQM initiatives
2. Reduce labor costs through training and recruitmentOffer attractive credit terms.
3. Reduce cost of goods through TQM initiatives.
4. Seek excellent product designs, high awareness, and high accessibility.
5. Seek the lowest price in their target market while maintaining a competitive contribution.
By pursuing above sources of competetive advantage Digby would gain a competetive advantage over other companies.
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