choose the correct answer: Subject is Marketing Which of the following statement
ID: 2495685 • Letter: C
Question
choose the correct answer: Subject is Marketing
Which of the following statements by marketing managers is NOT logical and true?
"We are planning to appeal more to Hispanic consumers, since this group has surged and is now over 15 percent of the population."
"We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
"We are adapting our diaper promotion to target African American and Hispanic parents, since the birthrate in those groups is higher than for whites."
"We will target Asian Americans in California, New York, and Texas since over half of their population in the U.S. is concentrated in those three states."
"We are going to appeal to the African American group because it is a large, homogeneous target market."
A."We are planning to appeal more to Hispanic consumers, since this group has surged and is now over 15 percent of the population."
B."We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
C."We are adapting our diaper promotion to target African American and Hispanic parents, since the birthrate in those groups is higher than for whites."
D."We will target Asian Americans in California, New York, and Texas since over half of their population in the U.S. is concentrated in those three states."
E."We are going to appeal to the African American group because it is a large, homogeneous target market."
Explanation / Answer
B. "We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
BUT IN THE SENTENCE B MEANS THAT $ 1 TRILLION IS COMPARATIVELY LESSER AMOUNT AND WHY SHOULD THEY MAKE SUPERMARKET THEN.
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