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1) What type of strategy consists of geographical pricing, price discounts and a

ID: 2505877 • Letter: 1

Question

1)  What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

Altered pricing

Regular prices

Fixed pricing

Price adaptation


2)  This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively.

Preferencing

Differentiation

Broadening

Diversification


3)  These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.

Discretionary responsibility

Employee responsibility

Economic responsibility

Legal responsibility


4)  When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer.

Customer analysis

Company analysis

Business analysis

Competitive analysis


5)  The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Step 5

What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Altered pricing Regular prices Fixed pricing Price adaptation This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively. Preferencing Differentiation Broadening Diversification These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility. Discretionary responsibility Employee responsibility Economic responsibility Legal responsibility When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer. Customer analysis Company analysis Business analysis Competitive analysis The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 5 - drafting the report Step 4 - analyzing the information Step 2 - developing the research plan Step 1 - defining the problem

Explanation / Answer

1. Price adaptation

2. Differentiation

3.

4. Competitive analysis

5.

Step 2