1.In what ways could Dippin\' Dots be hurt by its patent being invalidated? To w

Question

1.In what ways could Dippin' Dots be hurt by its patent being invalidated? To what degree was Dippin' Dots' patent an important part of its competitive advantage?


2.How can an entrepreneur be sure that the "letter of the law" is followed when filing a patent application?


3.Look at the Web sites of Mini Melts and MolliCoolz. How similar are their products to what Dippin' Dots introduced to the marketplace? If Dippin' Dots' patent was solid, do you think the company would have solid grounds to sue Mini Melts and MolliCoolz for infringing on its patent?


4.How can Dipppin' Dots differentiate itself from its competitors now that it can't stop its competitors from selling a product that is similar to what it sells?

Explanation / Answer

1) Dippin' Dots' core customer group were children and teenagers, and during the summer of 2002 the company's first national advertising campaign was launched with ads inSeventeenandNickelodeonmagazines. A firm was also hired to place Dippin' Dots in movie and television programs to gain exposure through so-called "product placement." At the same time, a newfreezerwhich almost doubled the firm's storage capacity was added to the Paducah plant.

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