Anne Sugar makes large ceramic pots for use in outdoor landscaping. She currentl
ID: 2558867 • Letter: A
Question
Anne Sugar makes large ceramic pots for use in outdoor landscaping. She currently has two models, one square and the other round. Because or the size of Anne's creations, only one pot can be fired in the kiln at a time. Information about each model follows: Sales price Variable cost Firing time Square $134 $39 Round $124 $19 2.5 hours 3.5 hours Assume that Anne can sell as many pots as she can create but that she is limited as to the number of hours that the kiln can be run. Compute the contribution margin per unit and contribution margin per hour of firing time. Square C Pot Round Ceramic Pot eramic Contribution Margin per Unit Contribution Margin per Hour Which type of pot should Anne produce to maximize her short-term pront? Osquare Ceramic Pot round Ceramic Pot BothExplanation / Answer
Contribution margin per unit = Sales price per unit - Variable cost per unit
Squared ceramic pot:
Contribution margin per unit = $134 - $39 = $95
Contribution margin per hour = $95 / 2.5 = $38
Round ceramic pot:
Contribution margin per unit = $124 - $19 = $105
Contribution margin per hour = $105 / 3.5 = $30
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