63. Personal selling can be broadly defined as: dselling consumer products. pers
ID: 2568756 • Letter: 6
Question
63. Personal selling can be broadly defined as: dselling consumer products. person basis with the buyer personalized advertising. the use of promotionall material sent directly to the prospective buyer. d 64. Personal selling is likely to be the dominant promotional clement when marketing: a toothpaste to consumers beer to a foreign population track tires to General Motors convenience goods in general. 65. Sales promotion that appeals to marketing intermediaries rather than consumers is called a industry promotion e publicity. public relations. 66. Which of the following is not an example of a trade allowance? a. Rebate Buying allowance Slotting allowance L Promotional allowance 67. Which type of sales promotion is intended to capture the impulse purchase? a. Trade allowances Trade shows Point-of purchase displays d Push moncy 68. The Robinson-Patman Act specifically prohibits: a the accumulation of cost differences in the production of different types of products earning excess profits, that is, more than the average for an industry price discrimination in sales to wholesalers, retailers, and other producers charging the same price to everyone for everything you 69. State laws requiring sellers to maintain specified minisum prices for comparable merchandise are called laws fair-trade unfair-trade d loss-leader 0. Which of the following was rendered invalid by the federal Consumer Goods Pricing Act of 19757 a. The Robinson-Patman Act (1936 State unfair-trade laws State fairtrade laws The Clayton Act (1914) low introductory rates that rise after a few months. The use of teaser rates is 71. Many credit cards offer so-called "teaser rates an example of which type of pricing objective? h Volume Meeting the competition d Prestige pricing 72. Pricing objectives that seek profit maximization or to attain a target retum on investment are examples of objectives. & volume d prestigeExplanation / Answer
63. The correct option is b. a promotional presentation conducted on a person-to-person basis with the buyer.
64. The correct option is c. truck tires to General Motors.
65. The correct option is b. trade promotion.
66. The correct option is a. rebate
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