7) Provide a purchasing example for: a. Demographic segments b. Geographic segme

Question

7) Provide a purchasing example for: a. Demographic segments b. Geographic segments c. Ethnic segments d. Political segments e. Religious segments 8) What is reference group Influence? Provide an example when reference group influence has affected (your) purchase behavior. 9) What is an opinion leader? When are they important? Provide a marketing example. 10) How does the family affect purchase behavior? Would you say your purchase patterns are similar to those of your parents? 11) How do purchase patterns change across the family life cycle? 12) Why is self-concept important? Do we always purchase based on who we think we are? 13) Provide a marketing example (product or service) of when lifestyle is a good predictor? 14) Why is perception an important consideration in purchase behavior? 15) Why do we still use Maslow's Hierarchy of Needs when we discuss purchase behavior? 16) How does learning affect purchase behavior?

Explanation / Answer

As per rules I will answer the first 4 sub parts of the question posted.

1a: Demographic segment = Families with children buy DVDs of kids movies.

1b: Geographic segment = People in cold regions buy skis and sleds for snow activities.

1c: Ethnic segment= South Indian families living in United States purchase more spices due to their ethnicity.

1d: Political segments: A segment which supports Democrats are more likely to buy airline tickets more frequently

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