Tammy Monahan is considering the purchase of a home entertainment center. The pr

Question

Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:

portability             .1

sound projection   .6

warranty               .3

Tammy rated the brands as follows:

portability

sound projection

warranty

Brand A

6

8

7

Brand B

9

6

8

Brand C

5

9

6

Using the Consumer Buying Matrix presented in Chapter 8, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

portability

sound projection

warranty

Brand A

6

8

7

Brand B

9

6

8

Brand C

5

9

6

Explanation / Answer

Brand A: (.1*6) + (.6*8) + (.3*7) = 7.5

Brand B: (.1*9) + (.6*6) + (.3*8) = 6.9

Brand C: (.1*5) + (.6*9) + (.3*6) = 7.7

Tammy Monahan also have to consider many factors such as store location, brand reputation, availability of service,experience of other individuals and shipping cost.

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