Which of the following CANNOT be a benefit of using a third-party intermediary i

Question

Which of the following CANNOT be a benefit of using a third-party intermediary in a distribution channel?

Expanded market coverage

Potential cost savings in specialization

Increased sales from promotional activities of a competitor served by the same third-party member

Reduced capital investment in transportation and storage

Expanded market coverage

Potential cost savings in specialization

Increased sales from promotional activities of a competitor served by the same third-party member

Reduced capital investment in transportation and storage

Explanation / Answer

Answer: Increased sales from promotional activities of a competitor served by the same third-party member.

The very purpose of promotional activities of a competitor would be defeated if they end up increasing the sales of other producers served by the same third-party member.

Related Questions

Navigate

• Browse (All)
• Browse W
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.