First, please watch these video: Video 1: http://www.youtube.com/watch?v=Vtz4qL4
ID: 2706022 • Letter: F
Question
First, please watch these video:
Video 1: http://www.youtube.com/watch?v=Vtz4qL4-hNE
Video 2: http://www.youtube.com/watch?v=RDiZOnzajNU
Questions:
1. Who is Coca-Cola targeting?
2. What is the purpose of this advertisement (Video 1)? Why?
3. What is the purpose of this sale promotion (Video 2)? Why?
This is in my marketing course. Please answer using its knowledge. My teacher asked for 2 pages max.
Explanation / Answer
B)The second advertisement features different people from a crew trying to procure the exclusive SkyFall tickets sponsored by Coca-cola for the launch of SkyFall.In this advertisement,coca-cola is trying to promote its brand by using the esteem of James Bond 007 in common man-by giving free tickets for the launch of Sky-fall film that is to be launched in the near future.Here coca-cola increases its sales by delivering challenges the multiple leads who buy the Coca-cola and played their roles at different instances to be a James bond by unlocking the James Bond with in you and win the Skyfall Tickets by giving you a task,which bolsters your energy to acheive the task being a Bond.
"A Common guy who wants to watch the movie,in his perspective that if he could spend few bucks for the coca-cola that he loves,may be he would be a James Bond that day",and thus coca-cola promotion has been done and thus marketising its product as well as promoting the Sky fall film.This Kind of using the reputation of two things and making them into one,by advertising like this..would help both of the brands to promote their productsThis kind of marketing also makes no-profit no-loss,that is one brand is using the other brand to promote their products.
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