Perfect Payday charges $50 per month plus $10 per person per month for use of th

Question

Perfect Payday charges $50 per month plus $10 per person per month for use of their application. Their clients range in size from 2 people up to 200, but the average contract is for 100 employees. Sales are made as annual contracts and customers pay upfront for the first 12 months.

Imagine that you are a sales associate for Perfect Payday. Their product is a tech solution that helps companies manage payroll and employee benefits. Your sales quota for the year is $500,000.

Describe the steps you would go through to create a lead generation plan for your territory.

Some things to consider are:

How would you determine the number of sales you need, and subsequently how many leads to contact?

How would you figure out which companies to contact?

What are the job roles of the people you would call on, and why would you choose them?

What are some ways you could go about finding new leads?

Explanation / Answer

Lead Generatio Plan: a Find out target customer b Advertising about the company and its product with in the target customer. c Convert the customers into leads d Keep continous relationship with the customer Sales Quota 500000 Suppose No of sales required is n. So 12 x n x $50 + 100 x n x$10 = 500,000 Or, 600n + 1000n = 500,000 Or, 1600n = 500000 So, n = 312.50 or 313 So, Average No of Sales required is 313. Figuring out the company who will buy paroll services: First you have to collect business information about company like product or services, turnover, no of employee engaged, financial strength, and so on. Based on the collected information about the target customer, Find out the size of the company. Target those customer -who have good financial health, -who are good to pay dues. - Reaonable No of Employees working under payroll Job roll on the payroll can be any ranging from Labor to the Managers. This is because all comes under paroll. Ways to find out leads: Advertisement in the paper, Television, Telemarketing, Internet marketing,

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