Question 22 pts Prudent firms follow domestic markets exclusively in order to ke

Question

Question 22 pts

Prudent firms follow domestic markets exclusively in order to keep their focus on immediate sales and to avoid the additional expenses incurred in the global marketplace.

Question 32 pts

The main function of marketing is ________.

Question 112

The more loyal a traveler is to a certain hotel chain, the more sensitive he or she is to the room rate at hotels in that chain.

Question 122 pts

When the marketers for Quiznos try to convince you to buy their sandwiches instead of Subway sandwiches, they are ________.

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Question 132 pts

Marketing research may suggest better ways and opportunities to provide services to customers.

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Question 142 pts

Which of the following is NOT one of the most common consumer market segmentation classifications?

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Question 152 pts

The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

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Question 162 pts

Which of the following is NOT a function of CRM software, which would help a company to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them?

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Question 172 pts

In business-to-business (B2B) market purchases, purchasing agents often weigh the benefits and the costs in a more systematic fashion than buyers in consumer markets; therefore, sellers don't have to pitch their products at as sophisticated a level as is used in competitive consumer markets.

Question 182

Which of the following is NOT a primary source of data?

Question 192

The first step in the marketing process is to ________.

Question 202

Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ________.

to determine whether products meet current safety standards

Explanation / Answer

22)Yes ,Prudent firms follow domestic markets exclusively in order to keep their focus on immediate sales and to avoid the additional expenses incurred in the global marketplace.

32) The main function of marketing is to successfully establish meaningful relationships with customers to ensure loyalty and repeat business.

112) Yes the more loyal a traveler is to a certain hotel chain, the more sensitive he or she is to the room rate at hotels in that chain.

122) when the marketers for Quiznos try to convince you to buy their sandwiches instead of Subway sandwiches, they are differentiating between needs and desires.

132) True Marketing research may suggest better ways and opportunities to provide services to customers.

142) Home Ownership is NOT one of the most common consumer market segmentation classifications?

152) False, The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

162) Calling customers at their homes to promote the latests products is NOT a function of CRM software.

172) True, In business-to-business (B2B) market purchases, purchasing than buyers in consumer markets; therefore, sellers don't have to pitch their products at as sophisticated a level as is used in competitive consumer markets.

182) Accounting records is not the primary source of data. Accounting records are the primary source of financial data not marketing data.

192) The first step in the marketing process is to identify an unfilled market need. Through unfilled market need we identify the basic needs of the customers regarding particular product.

202) Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of geographic segmentation; through geographic we identify the slow blowing areas.

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