6. Which of the following aspects would be part of a customer’s enhanced need se

Question

6. Which of the following aspects would be part of a customer’s enhanced need set? a. Timing or frequency b. Promotion and marketing communication c. Related products or services d. Help lines and product support

7. _____________ customization offers a standard, but customizable, product that is designed so that customers can alter it themselves. a. Adaptive b. Cosmetic c. Collaborative d. Transparent

8. What technique helps customization reduce a company’s all-in costs? a. modularization b. speculative manufacturing c. make-to-forecast model d. personalization

9. Which of the following characterizes mass customization (vs. mass production)? a. economies of scale b. make to forecast c. speculative shipping costs d. demand chain management

10. The difference between what customers want and what they’re willing to settle for is: a. customer satisfaction b. customer sacrifice c. customer experience d. customer dissatisfaction

Explanation / Answer

6. Which of the following aspects would be part of a customer’s enhanced need set? : c. Related products or services

7.____________ customization offers a standard, but customizable, product that is designed so that customers can alter it themselves : a Adaptive

8. What technique helps customization reduce a company’s all-in costs? a. modularization

9. Which of the following characterizes mass customization (vs. mass production)? d. demand chain management

10. The difference between what customers want and what they’re willing to settle for is   b. customer sacrifice

Related Questions

Navigate

• Browse (All)
• Browse 6
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.