Select an advertisement from any form of media (magazine, newspaper, television,

Question

Select an advertisement from any form of media (magazine, newspaper, television, radio, internet, etc.). Attach the ad or describe it in your response. Working from the ad, identify the following:

1. The selling premise – What is the key message / selling idea of the ad? (4 points)

2. The brand position - Where does the brand stand in the minds of consumers in comparison with competing brands? (3 points)

3. The brand image - What does the brand represent to consumers? (3 points)

4. The competitive advantage – How does the brand set itself apart from the competition in a way that matters to consumers? (3 points)

5. The specific target audience – At what specific consumer groups is the ad aimed? (3 points)

6. The objectives of the ad – (4 points) What is the ad seeking to accomplish?

7. Do you believe the objectives of the ad were achieved? Support your response.

Explanation / Answer

The Ad that I have chosen is Amazon prime’s ad, where in one lame dog is following a person for a while, Person sees the dog, and then he opens Amazon app, orders one baby carrier and moved ahead while carrying the dog in the carrier. Pasted below is the link of the Ad on you tube:

https://www.youtube.com/watch?v=8-YvO_k03-s

Ans :1 Selling Idea/ Key message is you can buy any product, from anywhere, and will be delivered very quickly.

Ans 2: Quickest delivery of the product

Ans 3: It represents that it cares about customer, it is with customer everywhere, and will solve the customer’s problem any time.

Ans 4: It differentiate itself from others in way like providing quality product, any time, any where

Ans 5: It targets all types of audience, It is aimed to every customer

Ans 6: The objective of the ad is to provide the quickest delivery of any product you want.

Ans 7: yes, I believe the objective is achieved, as you can see that the person orders the product, receives it quickly and moves happily, so this is what the ad is trying to tell to the customer that they have solutions to every problem of the customer and they can deliver it quickly with in a click. And also they show at the end of the ad that customer can get 30 days free trial and easy return policy. So ad covers all.

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