Question 5 _____ typically have a long marketing channel. Standardized products
ID: 2732737 • Letter: Q
Question
Question 5
_____ typically have a long marketing channel.
Standardized products
Perishable products
Complex products
Expensive products
2 points
Question 6
KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website. This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.
tangential
exclusive
horizontal
vertical
2 points
Question 7
Tim works for an ice-cream manufacturer. Tim’s department handles the supplies of dairy, nuts, and sweeteners that go into the daily production. In addition, they make sure that the suppliers give them good quality products at an optimal price as the freshness of these products ensures the quality of the company’s ice cream. Tim is most likely involved with:
horizontal integration.
upstream management.
reverse management.
forward integration.
2 points
Question 8
Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing?
Select the best answer from the choices below.
vertical conflict
dual conflict
gray market conflict
marketing channel conflict
horizontal conflict
2 points
Question 9
Delacruz Trade Bindery is a family-owned business with two locations—one in the Mid-Atlantic and one in the southern United States. Delacruz has been in business now for ten years, and the business has grown to include clients all along the East Coast. For the last five years, Dave Delacruz, Jr. has been in charge of purchasing, inventory control, and shipping, all of which have gotten complex beyond Pop Delacruz's ability. But this fall, however, Dave Jr. is headed to graduate school out of state. What resource may be available to Pop Delacruz to help him manage his supply chain? Select the best answer from the choices below.
customer service representative
third-party logistics (3PL) firm
marketing representative
office manager
RFID technology
2 points
Question 10
When choosing a distribution strategy, manufacturers also focus on developing and maintaining relationships with those in their marketing channels. What is this concept called? Select the best answer from the choices below.
channel commitment
channel cooperation
channel coordination
channel conflict
channel management
1.Standardized products
2.Perishable products
3.Complex products
4.Expensive products
Explanation / Answer
Solution for question 5
For the standardize product, long marketing channel is required because of geographically dispersed, little technical knowledge and regular servicing is not required.
Hence, Option (1) is correct answer.
Solution for question 6
The establishment of electronic storefront result in exclusive conflict between KitchenAid and retailer.
Hence, option (2) is correct answer.
Solution for question 7
Upstream Management deal with supplier for purchase of raw material and insure the quality of raw material mad make payment to supplier. Here Tim Deal with Supplier in purchasing th raw material. So Tim is in upstream management team for company.
Hence, Option (2) is correct answer.
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