A marketing consultant observes 50 consecutive shoppers at a department store th

Question

A marketing consultant observes 50 consecutive shoppers at a department store the Friday after Thanksgiving, recording how much each shopper spends in the store. Suggest some reasons why it may be risky to act as if 50 consecutive shoppers at this particular time are an SRS of all shoppers at this store.

(Select all that apply.)

Depending on the time of day or day of the week, certain types of shoppers would or would not be present.

Depending on the time of day or day of the week, shoppers would spend more time or less time in the store.

When shoppers feel that they are being observed, they may feel uncomfortable and shorten their shopping.

One department store cannot give a reliable picture of other department stores.

Explanation / Answer

Answer:

Depending on the time of day or day of the week, certain types of shoppers would or would not be present.

Depending on the time of day or day of the week, shoppers would spend more time or less time in the store.

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