Which of the following statements is true regarding consumers in emerging countr

Question

Which of the following statements is true regarding consumers in emerging countries? A.The middle class is shrinking due to income disparity. B.Those markets are usually just copies of lower end of the US markets. C.There are very few millionaires in countries such as China and Brazil since the average income is lower. D.Millionaires are not rare in emerging markets, and they want good quality products, not down-market versions. E.The middle class consumers will never buy more expensive branded goods because they do not have the feeling of financial security

Explanation / Answer

The following statement is true regarding consumers in emerging countries:

Millionaires are not rare in emerging markets, and they want good quality products, not down market versions. Since there will be strong demand for premium products in emerging markets, in line with the rising disposable incomes and a desire for status and luxury.

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