Threadless, a T-shirt manufacturing company, relies on the contribution of onlin

Question

Threadless, a T-shirt manufacturing company, relies on the contribution of online community members in the design process. The community includes a group of volunteer designers who submit designs and vote on the designs submitted by others. In addition to free exposure, designers receive monetary incentives, including a $2,500 base award as well as a percentage of T-shirt sales. These incentives allow Threadless to encourage continual customer contribution. This serves as an example of:

Explanation / Answer

1) Answer (E) User led innovation

Explanation : It means a firm involves it's users directly in the production creation process. There are three main ways of doing user led innovation :

             a) Co-creation : Inviting a number of specific users,often lead users,to create new products with the company's own designers.

             b) Customization : Facilitating that the user can design his own product based on a number of features and material combinations that the company make available.

           c) Crowd sourcing : outsourcing product design entirely to the users. Example : THREADLESS

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.