Threadless is an example of a firm building on its customer base to use new prod

Question

Threadless is an example of a firm building on its customer base to use new products and also to participate in the design and vetting of popular designs. In the summer of 2010, Dell Computer announced a partnership with Threadlwss for designs on its laptop computers. For a small additional fee you can get a Threadless design etched on your new Dell laptop. Why do you think Dell is keen on offering this service? What other firms use this crowdsourcing technique? Where else might this type of business model show up in the future

Explanation / Answer

dell wants to attract more customers with new and stunning designs, it is not offering anything at loss as it is charging an additional amount and also this type of business plan can help improve the sales because more people will be interested in buying a laptop with the design of their interest even if it is at some additional cost thus helping their revenue, so dell opted for this decision

examples of other firms using crowdsourcing technique can be HTC with beats audio, Apple with NUANCE for speech recognition , and some laptop companies tie up with microsoft etc

this can be seen in future in automobile companies which may offer public cars of their interested design, some websites opting for speech recognition input can take help of other companies, few private banks and real estate companies can combine and offer some discount or some additional offers on the flats if they take loan in that bank and buy a flat in that venture etc

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