Threadless (in Strategy Highlight 1.1) is an example of a firm building on its c

Question

1. Threadless (in Strategy Highlight 1.1) is an example of a firm building on its customer base to use new products and also to participate in the design and vetting of popular designs. In the summer of 2010, Dell Computer announced a partnership with Threadless for designs on its laptop computers. For a small additional fee (and an extra day's delay in shipping), you can get a Threadless design etched on your new Dell laptop. 59 Why do you think Dell is keen on offering this service? What other firms use this crowdsourcing technique? Where else might this type of business model show up in the future.

Explanation / Answer

Dell is keen offering this service due to popularity and cool designs of threadless company which in joint venture with dell will make the laptops look more stylish and also will gain more popularity and attract customers as in buying laptops the features and built are two main components that everybody look for.

Other firm use audio company like beats audio for crowd sourcing also they use various famous antivirus along with discount that attract most of crowd.

This type of buisness model will surely help the company in present as well as future and give a rise to competition among companies.

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