You are developing the scope statement for the project, and now you are up to th

Question

You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the "usual" publications that will highlight the new features. The marketing team will attend an annual trade show and feature the upgraded product. Other marketing activities, such as updated collateral and press releases, are yet to be determined. You have a follow-up meeting with the director next week. At that time, you will review a detailed write-up of the scope that describes what is included, as well as what is excluded. Go to the discussion board and describe each of the key deliverables in detail. Be sure to include what is included in the scope of the deliverable as well as what is not included in the scope. Describe how you and the director will determine whether or not other marketing activities will be brought into the scope of the project. Finally, describe how you will gain consensus from the director on the scope. Provide substantive responses to colleagues' posts regarding either how they will gain further details on the scope or how they will gain consensus.

Below is the initial scenario that the information should be based on:

Discussion Board Question Scenario Company Background PROVISION Healthcare Technologies manufactures patient image wands (hardware with underlying software) used by healthcare providers (primarily hospitals and physician offices) as part of larger systems to test and monitor patients' body functions. The wand has been on the market for ten months and a new release of the wand’s software isn’t expected for another eight months. The company is approximately 150 people total, and has been in existence for just over five years. They have several products on the market, but the newest is by far the most complex product they have created. They are privately-owned and are financially stable. Project Background New government regulations have just been issued regarding patient safety. PROVISION must modify the wand software to incorporate this new functionality within six months or face steep fines. PROVISION has decided to move up its next wand release to meet the government deadlines. It has also decided to incorporate some new functionality and make some software fixes as part of this release. Project Team You have been named the project manager. You are from the Product Development department, from the Software team. The project will require a cross-departmental team: Department Operational Responsibilities Project Responsibilities Product Development Assist with customer service / help desk calls. Software team: designs, makes, and tests modifications to the software. Hardware team: tests the new software against the current hardware to ensure it still works. Product Manufacturing Produces the product. Designs and develops product packaging, including release notes and upgrade instructions. Product Distribution Fills customer orders. Tests installation and upgrade procedures. Sales & Marketing Sales team – sells the product, manages accounts, etc. Marketing team – delivers marketing campaigns, updates the Web site, etc. Sales team: provides input and subject-matter expertise around the wand’s functional requirements. Marketing team: develops and delivers the marketing campaigns to promote the wand; will be responsible for preparing customer communications and updates to the corporate Web site. Assignment #1- Discussion Board Based on your own business experience and your reading (including here), discuss how various organizational structures, cultures, and management impact the project management process.

Explanation / Answer

Project Planning of Healthcare Technologies

Project Plan Outline: We will discuss the organizational structures, cultures and management impact that will have on the entire PMP( Project Management Process)

Project Goal and Objectives :

A. Goal : Giving Marketing Deliverable to Director Sir on time

B. Objectives with specific milestones for each objective: Sales & Marketing Team should work together to promote the wand. They should include as many deliverables as possible and deliver so that the website is updated, the upgraded product is launced at right time, brand revitalization is perfect.

C. Functional specifications for the final product :

Sales team: provides input and subject-matter expertise around the wand’s functional requirements

D. Brief justification :

The project will require a cross-departmental team so all the departments should work simulatenously and in sync.

II. Statement of Scope

A. What event(s) will determine when the project is complete?

There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the "usual" publications that will highlight the new features. The marketing team will attend an annual trade show and feature the upgraded product.

Completing of remaining marketing activities would also help to complete the work on time.

B. What criteria will be used to judge if the project is successful?

If all the departments are working toghether with optimum ultization of labour and resources

C. Specify any other limits that help define what is included and what is excluded

Excluded in marketing activities: Updated collateral and press releases

III. Overview of tasks : A table or listing that includes, for each task:

A.The result or product of the task : New Wand to test and monitor patients body functions.

B.Other tasks that must be accomplished before the task can start:

Product Development Assist with customer service / help desk calls.

Software team: designs, makes, and tests modifications to the software. Hardware team: tests the new software against the current hardware to ensure it still works.

Product Manufacturing Produces the product. Designs and develops product packaging, including release notes and upgrade instructions.

Product Distribution Fills customer orders. Tests installation and upgrade procedures.

C.The duration of the task: More than 8 Months

D.The resources needed :

More than 150 People Needed

Gantt chart or other graphic or tabular depiction of the task schedule can also be prepared

Identifying key positions to complete the task is also necessary.

IV. Management Plan

A. Who will assume overall responsibility? Director of the Marketing Department

B. What assistance will that person need? Help from marketing and Sales Team

C. How will progress be monitored? Through Qualitatative and Quantitative Data Interpretations

D. Who will track the budget and resources? The Product Management Team with Finance Experts

V. Risk Analysis

A. What are the primary risks? Completing the tasks on time when there is shortage of labour and resources.

B. How has planning anticipated them? It has helped to lay a good strategy to decide in advance.

C. What management steps will be needed to control them?

Proper Implentation of the above steps by taking calculative risk step by step.

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