The food and beverage industry, also known as the food service industry, which i

Question

The food and beverage industry, also known as the food service industry, which is consists of businesses that prepare food for customer. Discuss in details all segments of food service operation covering below questions. Also explain how food service operations helped local economy in distribution of money earned through food and beverage operation (eg. Restaurant, catering, hotels, airline and all others outlets) Answer the following question by visiting of local 4 or 5 Star hotel. Arrange an interview with Director of Marketing and Sales 1. Discuss all segmentation in food service operations? 2. Discuss types of food service operation? 3. Explain the menus of different operation, please attach sample?

Explanation / Answer

Answer 1) Market Segmentation process:-

a) Needs and wants identification - derermines buyer needs and wants .

b) Needs and Wants Segmentation - Segment the market based on these needs and wants.

c) Segment discription using segmentation bases -

d) Segment Assessment - Assess the attractiveness of each market segment

e) Target selection - Select those segments to persue

f) Product positioning strategy - Craft a clear and distinct value offer and image for each target market

g) Mrketing mix strategy-

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