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uestion 21

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In an effort to increase immediate sales volume and market share, marketers will often
       use:

Select one:

a. price increases

b. price discount

c. advertising

d. product placement

Question 22

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Prestige – sensitive products have a high price/value relationship and thus inelastic
      demand. This implies:

Select one:

a. consumers perceive many substitutes

b. a firm can raise prices and increase total revenue

c. if a firm raises prices total revenue will decrease

d. raising prices will have no effect on total revenue

Question 23

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Quantity discounts, including cumulative discounts, are a legal means of:

Select one:

a. charging different customers different prices based on quantity of purchase

b. rarely permitted

c. discouraging large orders

d. avoiding price controls

Question 24

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Frequent buyer programs are a form of:

Select one:

a. advertising

b. publicity

c. personal selling

d. Sales promotion

Question 25

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Pricing objectives must be:

Select one:

a. developed independent of expectations

b. be independent of distribution

c. measurable and within specific time frame

d. lowest price possible

Explanation / Answer

Question 21

Price discounting is the strategy that helps in increasing sales volume in the short turn.

Rest all will take time to settle down in market and will affect sales in the long run.

Question 22
It means that raising prices will not affect the total revenue as the demand is inelastic so the revenue will be there not getting affected by the prices

Question 23
Charging different consumers different prices on the basis of quantity purchased

Question 24

Frequent buyer programs is a form of sales promotion. It is a type of sales promotion

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