8. Overton Enterprises sells widgcts to a marketplace where total demand is 12 m

Question

8. Overton Enterprises sells widgcts to a marketplace where total demand is 12 million. Overton's ma selling price per widget is $40 and the variable costs per widget are $25. Ove is Overton Enterprises' net marketing contribution? rket share is 12 h percent, the rton spends $7 million on marketing expenses. What 9. Overton Enterprises sells widgets to a marketplace where total demand is 12 million. Overton's market share is I Selling price per widget is $40 and the variable costs pe has $2 million in other operating expenses. What is Overton Enterprises' profit (before tax) r widget are $25. Overton spends $7 million on marketing expenses and sells widgets into a marketplace where total demand is 12 million. Overton's market share is 12 '% percent, million on marketing expenses. If 10. Overton Enterprises sells widgets into a marketplace where total demand is 12 million. Overton the selling price per widget is $40 and the variable costs per widget are $25. Overton spe Overton lowered its pnce by 1090, causing a boost in market share to 15%, what would the net marketing contribution be? 11. What is the marketing return on sales (Marketing ROS) for a product line that generates S20 million in sales revenues with cost o goods sold equal to $12 million, marketing and sales expenses equal to $2 million, and other operating 12. Wh at is the marketing return on investment (Marketing ROI) for a product line that generates $$00 million in sales revenues with cost of goods sold equal to $350 million, marketing and sales expenses equal to $150 million and other operating expenses equal to $100 million?

Explanation / Answer

8.

sales revenue=(12*12.5%)*40=60 million

variable cost total=(12*12.5%)*25=37.5 million

net marketing contribution=sales revenue-variable cost total-marketing costs

=60-37.5-7

=15.5 million

the above is answer..

we do only one question based on Chegg rule

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