Californai Green Earth Cleaners is a small start up, entrepreneurial dry cleanin

Question

Californai Green Earth Cleaners is a small start up, entrepreneurial dry cleaning and tailoring operation with an organic mindset. Embracing the organic approach, the desire is to open a cleaning operation that focuses on organic materials for cleaning and use bio-degradable plastics and hangers. Located in a local business enclave on the fringes of a more affluent (Rancho Santa Fe/Santa Luz) and upper middle class community of Rancho Penasquitos, California Cleaners will eliminate traditional cleaning compounds and processes and use a nontoxic, chemically inert, silicone-based chemical solvent. When disposed of, its ingredients decompose within days into silica, water, and trace amounts of carbon dioxide deeming it harmless to handlers and the environment.

Give me industry analysis of this business minimum 3 to 4 pages.

Explanation / Answer

Green earth dry cleaning uses a cyclicsiloxane and this is the only company which uses this as the patented silicone based cleaning solvent. This is a new , non toxic and environmental friendly technology that can be used to clean the delicate item without causing any harm to them. This can serve as the alternative to the traditional dry cleaning technology which uses solvents like perchloroethylene. Also it gives a very good feel to the hands. But there is disadvantage that this solvent and the water has similar specific gravity. Because of the similarity in specific gravity it is difficult to separate it from water. For this separators have been designed for this.

The silicone based solvent is clear, odourless substance and hypoallergenic. Moreover it can be degraded within a few days after its disposal into silica, very little amount of water and carbon dioxide. Whereas the existing technology like percholorethylene that is commonly used in California is known to cause cancer and is harmful to the reproductive system.

Green earth dry cleaning has become now among the world's largest dry cleaning brand. It has more than 130 patents. It has 40 laboratories worldwide. This technology has a large scope in the future because now a days the people are investing more in environmental friendly technologies even if they need to pay higher because of increased awareness about the environment and global warming.

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