Global business: A firm that is pursuing a transnational strategy A) is focusing

Question

Global business:

A firm that is pursuing a transnational strategy

A) is focusing on increasing profitability by customizing the firm’s goods and services so that they provide a good match to tastes and preferences in national markets

B) is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects, and trying to differentiate its product offering across geographic markets

C) is taking products first produced for the domestic market and selling them internationally with minimal local customization

D) is focusing on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, leaning effects, and location economies

Explanation / Answer

correct choice is

B) is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects, and trying to differentiate its product offering across geographic markets

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