Global business: A global standardization strategy implies that a firm A) is foc

Question

Global business:

A global standardization strategy implies that a firm

A) is focusing on increasing profitability by customizing the firm’s goods and services so that they provide a good match to tastes and preferences in national markets

B) is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects, and trying to differentiate its product offering across geographic markets

C) is taking products first produced for the domestic market and selling them internationally with minimal local customization

D) is focusing on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, leaning effects, and location economies

Explanation / Answer

A global standardization strategy implies that a firm is focusing on increasing profitability by customizing the firm’s goods and services so that they provide a good match to tastes and preferences in national markets

Example: Coca-Cola is global company, the taste of the Coca-Cola is different in different countries, they had made the taste of drink according to the taste and preference in National Market

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