14. Table 2.6.4 is an example from a salesperson\'s database of customers Select
ID: 3020010 • Letter: 1
Question
14. Table 2.6.4 is an example from a salesperson's database of customers
Selected Customers and Purchase
Level of Interest in New Products
Last Year's Total Purchases
Geographical Region
Weak
$88,906
West
Moderate
396,808
South
Very Strong
438,442
South
Weak
2,486
Midwest
Weak
37,375
West
Very Strong
2,314
Northeast
Moderate
1,244,096
Midwest
Weak
857,248
South
Strong
119,650
Northeast
Moderate
711,514
West
Weak
22,616
West
a. what is an elementary unit for data set?
b. What kind of data set is this: Univariate, bivariate, or multivariate?
c. Which of these variables are quantitative? Which are qualitative?
Selected Customers and Purchase
Level of Interest in New Products
Last Year's Total Purchases
Geographical Region
Weak
$88,906
West
Moderate
396,808
South
Very Strong
438,442
South
Weak
2,486
Midwest
Weak
37,375
West
Very Strong
2,314
Northeast
Moderate
1,244,096
Midwest
Weak
857,248
South
Strong
119,650
Northeast
Moderate
711,514
West
Weak
22,616
West
Explanation / Answer
a. what is an elementary unit for data set?
Customers and Purchase
b. What kind of data set is this: Univariate, bivariate, or multivariate?
multivariate
c. Which of these variables are quantitative? Which are qualitative?
quantitative :
Last Year's Total Purchases
qualitative
Geographical Region
Level of Interest in New Products
Last Year's Total Purchases
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