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14. Table 2.6.4 is an example from a salesperson\'s database of customers Select

ID: 3020011 • Letter: 1

Question

14. Table 2.6.4 is an example from a salesperson's database of customers

Selected Customers and Purchase

Level of Interest in New Products

Last Year's Total Purchases

Geographical Region

Weak

$88,906

West

Moderate

396,808

South

Very Strong

438,442

South

Weak

2,486

Midwest

Weak

37,375

West

Very Strong

2,314

Northeast

Moderate

1,244,096

Midwest

Weak

857,248

South

Strong

119,650

Northeast

Moderate

711,514

West

Weak

22,616

West

d. Which of these variables are nominal? Which are ordinal?

e. Are these time-series or cross-sectional data?

Selected Customers and Purchase

Level of Interest in New Products

Last Year's Total Purchases

Geographical Region

Weak

$88,906

West

Moderate

396,808

South

Very Strong

438,442

South

Weak

2,486

Midwest

Weak

37,375

West

Very Strong

2,314

Northeast

Moderate

1,244,096

Midwest

Weak

857,248

South

Strong

119,650

Northeast

Moderate

711,514

West

Weak

22,616

West

Explanation / Answer

d)

nominal

Level of Interest in New Products

Geographical Region

ordinal

Last Year's Total Purchases

e)

time series data

because there are no time like sectinal in months or days

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