In class we discussed a commonly-used measurement technique referred to as \"pai

Question

In class we discussed a commonly-used measurement technique referred to as "paired comparison" scaling, in which a respondent chooses between 2 alternatives (i.e., objects or features), according to some criterion. Consider the following question, asked of one respondent. "For each pair of soft drinks below, please indicate which brand in the air you prefer for personal use (by circling your preferred brand." r Pep ountain Dew Pe epsi Pepsi Pepsi oke ountain Dew r Peppe Dr Pepper Dr Pepper Da Coke Coke Mountain Dew 7-Up 7-Up 3. Assuming "transitivity" of preference (i.e., if A is preferred to B, and B is preferred to C, then A is preferred to C), then indicate the ordering (ranking) of preference of the soft drinks to the respondent. Note: "ties" are possible: use as many lines below as necessary to answer the question) Most preferred soft drink (or drinks, in the case of a tie or ties) Next most preferred soft drink (or drinks, in the case of a tie or ties) Next most preferred soft drink (or drinks, in the case of a tie or ties) Next most preferred soft drink (or drinks, in the case of a tie or ties) Least preferred soft drink (or drinks, in the case of a tie or ties)

Explanation / Answer

Dr Pepper Pepsi Mountain Dew= Coke= 7-Up is the order

Hence, the answers are

1) DrPepper

2)Pepsi

3) Mountain Dew

4) COke

5) Seven up

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