As manager of Finer Diner, you are tasked with gauging the restaurant’s success
ID: 3175949 • Letter: A
Question
As manager of Finer Diner, you are tasked with gauging the restaurant’s success in providing satisfying customer experiences.
Compose a business email to the ownership of the restaurant in which you briefly:
1.) Develop a survey that determines customer satisfaction in the areas of service, food taste, temperature, and pricing.
2.) Construct a plan for how the surveys are to be delivered.
3.) Detail the makeup of you ideal sample
4.) Identify distribution methods that could help you meet your sample goals.
5.) Explain steps you will take to minmize bias in your survey.
Explanation / Answer
Greetings for the day!
As we already know that we are doing good in terms of profits, it is important that we hear our customer's comments and feedback which would help for the long survival of the restuarant. We should understand the customers feedback on service and food taste, pricing etc. so that the quality of it doesn't change and we can plan efficiently at optimal costs. Please find below my suggestions for the same
I would like to suggest a few things in order to understand our customers satisfaction levels by taking feedbacks at the end of their meal or when the bill is processed.
A copy of the feedback things to be retrieved from the customer is attached with this mail, which has many areas like areas of service, how we can further improve, scale rating of our pricing compared to our competitors, location of the restuarant, how easy is the commute. In order to get maximum feedbacks we can offer extra compliment to the customers who has made a minimal cutoff(to be decided) of bill for filling the survey form for us.
A customer who has been ours for a long time can be surveryed seperately, and those who are randomly/rarely coming can be taken seperately taken to understand their feedback very efficiently. This will help us improve our services and other things specifically for each of these two segments. This(giving compliments and surveying seperately)will help minimize bias in our survey
Mathematical approach :The pricing level in the survey is determined from the scale rating the customer provides,so it is a nominal variable. Other data are also taken in similar passion including the bill.
Let's have this implemented as soon as possible, once we have the data ready we can think of further.
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