In what ways do advertisers in magazines use sexual imagery to appeal to youth?

Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 15og full-page or larger ads as "not sexual" or "sexual according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target table of counts. of the magazi ne. Here is the two-way Magazine readershi Model dress women Men General interest Total 1122 547 603 359 1509 (a) Summarize the data numerically and graphically. (Compute the conditional distribution of model dress for each audience. Round your answers to three decimal places.) Not sexual (b) Perform the significance test that compares the model dress for the three categories of magazine readership. Summarize the results of your test and give your conclusion. (Use a 0.01. Round your value for r to two decimal places, and round your P-value to four decimal places.) P-value O Reject the null hypothesis. There is significant evidence of an association between target audience and model dress. O Fail to reject the null hypothesis. There is not significant evidence of an association between target audience and model dress. O Fail to reject the null hypothesis. There is significant evidence of an association between target audience and model dress.

Explanation / Answer

a) Expected frequencies

b) chi square value = 19.05

p value = 0.0000

first option is correct, Reject the null hypothesisi, there is an association...............

c) Fourth option is correct

Women Men General Sexual 407 448 267 Not sexual 140 155 92

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.