Lets keep this one simple (yay)! In chapter 14 we learned what an opinion leader
ID: 3197331 • Letter: L
Question
Lets keep this one simple (yay)! In chapter 14 we learned what an opinion leader is. Opinion leaders are a brands favorite favorite kind of brand advocate to promote WOM. Why? Because the opinion leader is perceived as someone who knows a brand or product through personal extensive personal use, and those seeking info or advice from an opinion leader already trust them. Tell me 2 stories: one where you sought an opinion leaders advice-What were you buying? did the OL help? Did you take their advice? Give details. Then tell me when you were an opinion leader - What brand or product info do people know you are the guru of? Give details like the previous story. Minimum 500 words, Word or Pages doc. Due Sunday. April 8 @midnightExplanation / Answer
Opinion leader is a person is the person whose opinion are taken into consideration by a group for making valuable
decision on any given matter. He comes as a leader as he has say in the big group purchase. I may not be
considered as a onion leader as my circle of people encompasses only friends an d family and not Society
members.
Conformity means conforming to the Law of the land.
1. Conforming to driving rules
2. Conforming to labor laws
3. Conforming to Society laws
Opinion leadership is the process by which one person, the opinion leader, informally influences the consumption
actions or attitudes of others who may be opinion seekers or opinion recipients.
Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a
certain issue. They seek the acceptance of others and are especially motivated to enhance their social status. In
the jargon of public relations, they are called thought leaders
we can choose any one of his friends in twitter or facebook as opinion leader in any field of study.
-> In a strategic attempt to engage the public in environmental issues and his nonprofit, The Climate Project, one of
my friend used the concept of opinion leaders. my friend found opinion leaders by recruiting individuals who were
educated on environmental issues and saw themselves as influential in their community and amongst their friends
and family. From there, he trained the opinion leaders on the information he wanted them to spread and enabled
them to influence their communities. By using opinion leaders, my friend was able to educate and influence many
people to take notice of climate change and change their actions.
-> Recently I had given advice to my friend to buy a particular brand of washing machine, as I was using the same
brand of washing machine and was quite satisfied with its performance. My washing machine was looking out buy a
new washing machine and he was making several product comparison among several leading washing machine
brands . Ultimately based on my advice and as a satisfied customer opinion he took same brand of washing
machine. I provided valuable information on its performance, Collin effect, brand value , reliability and efficient after
sales service.
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