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The Gamer Company is a video game production company that specializes in educati

ID: 3207688 • Letter: T

Question

The Gamer Company is a video game production company that specializes in   educational video games for kids. The company’s R&D department is always looking for great ideas for new games. On average, the R&D department generates about 20 new ideas a week. To go from idea to approved product, the idea must pass through the following stages: paper screening (a 1-page document describing the idea and giving a rough sketch of the design), prototype development, testing, and a focus group. At the end of each stage, successful ideas enter the next stage. All other ideas are dropped. The following chart depicts this process, and the probability of succeeding at each stage.

                   Pr(Pass) =0.60                                                                          Pr(Pass) =0.50        Pr(Pass) =0.35      Pr(Pass) =0.75

Paper ScreeningPrototype,design &developmentTestingFocus Group Final Decision

       Fail                                                                  Fail                       Fail                       Fail

The paper screening for each idea takes 2 hours of a staff member’s time. After that, there is a stage of designing and producing a prototype.  A designer spends 4 hour designing the game in a computer-aided-design (CAD) package. The actual creation of the mock-up is outsourced to one of many suppliers with essentially limitless capacity. It takes 4 days to get the prototype programmed, and multiple prototypes can be created simultaneously. A staff member of the testing team needs 1 days to test an idea. Running the focus group takes 2 hours of a staff member’s time per idea, and only one game is tested in each focus group. Finally, the management team meets for 3 hours per idea to decide if the game should go into production.

Available working hours for each staff member are 8 hours per day, 5 days a week. The current staffing plan is as follows:

A. Paper screening: 3 staff members.

B. Design and Production: 4 staff members.

C. Testing: 5 staff members.

D. Focus Group: 1 staff member.

E. Finally Decision: 1 management team.

What is the implied utilization of testing team in percentage?

(Note: This is all the information given.)

Explanation / Answer

Paper screening: 2 hours
Design and Production: 4 hours (Even it takes 4 days to get the prototype programmed s the supplier as limitless capacity, so average processing time will be time spend by designer)
Testing: 1 (day)*8(Hours) =8 hours(bottle neck)
Focus Group:2 hours
Final Decision:3 hours

Capacity(ideas per hour)=No of staff /no of hours

Capacity(ideas per week)= Capacity(ideas per hour)*5(days)*8(hours per day)

Demand= Lowest of all Capacity(ideas per week)=13.3

Utilization=Demand/ Capacity(ideas per week)

Hope it will help you! Good Luck :)

Resources Processing Times [Hrs] Staff Capacity [idea/Hour] Capacity [idea/week] Demand Implied Utilization Paper Screening 2 3 1.5 60 13.33 0.222 Design & Production 4 4 1 40 13.33 0.333 Testing 8 5 0.625 25 13.33 0.533 Focus Group 2 1 0.5 20 13.33 0.667 Final Decision 3 1 0.33 13.33 13.33 1.000
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