54-55 refer to the following scenario. 56. A consumer was perfectly happy with h

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54-55 refer to the following scenario. 56. A consumer was perfectly happy with her new GmbH is an Austrian manufacturer devices and software applications home audiovisual system until she visited a friend's apartment and watched the friend stream video content wirelessly from his cell phone through his system. The consumer is now bile Internet of o o n the Android" platform. The company has ssful in the European Union and is in the hret ss of expanding into the consumer and business sappointed that her equipment does not have that capability. Which stage of the consumer purchase process is she experiencing? ia, the Midde East, and North America. America and Asia, Bauer's products used by managers as personal productivity s. Because there are different mobile phone andards in these regions, Bauer has to revise (A) Cognitive dissonance (B) Brand envy (C) Postpurchase confirmation (D) Conspicuous consumption S. In North cellular communication components of these oducts. In North America and Asia, which of he following strategies is Bauer using? 57. A company breaks even in June by selling 2.200 units and earns a profit of $875 in July Product extension; promotion adaptation (B) Product adaptation; promotion adaptation C) Product extension; promotion extension Product adaptation; promotion extension selling 2,450 units. If the sales price per uni the variable cost per unit were the same in June and July, what was the amount of fixe in each month? s To achieve its profit objectives, Bauer must The price is $600 in the United States at the (A) $785 (B) $875 (C) $7,700 (D) $8,575 price its premium business model at 500 euros current exchange rate of S1.20 dollars to the euro. The price is $100 below that of Bauer's 58. Production techniques, electronic com nearest competitor, and the company wishes to maintain this low price position. If the exchange rate changes to $1.15 to the euro, the firm's price in the United States will data analysis are examples of which of following forces in the environmental process? (A) Social (B) Economic (C) Competitive (D) Technological (A) rise, and the company will lose its price advantage price advantage price advantage affect the price in the United States (B) rise, but the company will retain some C) fall,and the company will increase its D) remain the same, as this change does not

Explanation / Answer

Ans 54: D - Product Adaptation, Promotion Extension

Explanation: Since the company is expanding into the new market and changing the product as per the user-specific needs, answer D is correct.

Ans 55: A - Rise, company will lose its price advantage.

Explanation: Since the exchange rate changes from 1.20 to 1.15, the new price in USA market will be $600/1.15 = $521 (approx) which is more than strategically decided $500 price. Now the company will not be able to maintain it's $100 less price than the nearest competitor and will lose its price advantage to some extent.

Ans 56: C - Postpurchase confirmation

Explanation: This happens when after buying a product, the customer experiences a remorse about its features or price or update available in the same market or price.

Ans 57: C - $7700

Explanation: Let Fixed cost = F, Variable cost per unit = V, Selling Price per unit = S

For JUNE, Units sold = 2200, Profit = 0

2200S - F - 2200V = 0

So, (S-V) = F/2200

For JULY, Units sold = 2450, Profit = 875

2450S - F - 2450V = 875

2450 (S-V) - F = 875

2450 x (F/2200) - F = 875

1.114F - F = 875

F = $7675 (Close to $7700, option C)

Ans 58: D - Technological

Explanation: Production technology and electronic components relate to technical and technology based aspects of the factors.

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