Company is Apple (iPhones ) in China What is the extent of the company’s current

Question

Company is Apple (iPhones ) in China
What is the extent of the company’s current out of US activities? Describe in detail.
Company history
Company credo or code of ethics
Company senior leadership/organization
Company financial situation and performance
Which of the company products have you chosen to take internationally and why?
What are the challenges facing the company?
Company strengths and weaknesses. Sources
Company is Apple (iPhones ) in China
What is the extent of the company’s current out of US activities? Describe in detail.
Company history
Company credo or code of ethics
Company senior leadership/organization
Company financial situation and performance
Which of the company products have you chosen to take internationally and why?
What are the challenges facing the company?
Company strengths and weaknesses. Sources
Company is Apple (iPhones ) in China
What is the extent of the company’s current out of US activities? Describe in detail.
Company history
Company credo or code of ethics
Company senior leadership/organization
Company financial situation and performance
Which of the company products have you chosen to take internationally and why?
What are the challenges facing the company?
Company strengths and weaknesses. Sources

Explanation / Answer

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services

Company's Current Activities:

History of iPhone:

In January 2007 Steve jobs introduced iPhone i.e 1st generation iPhone with AT & T contract

Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees to work on the highly confidential "Project Purple", Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad) and towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT&T Mobility) at the time—at an estimated development cost of US$150 million over thirty months

According to Steve Jobs, the "i" word in "iMac" stands for internet, individual, instruct, inform, and inspire

Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its monthly service revenue ,in exchange for four years of exclusive US sales, until 2011.

As of January 2017 apple has released 11 generation of iPhone models each accompanied by one of the eleven major releases of the iOS operating system

Apple Code of Conduct :

Apple is committed to ensuring that working conditions in Apple’s supply chain are safe, that workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible.

Apple suppliers must uphold the human rights of workers, to treat them with dignity and respect as understood by the international community

It is mainly composed of following code of conduct

Company Structure :

Company Performance :

In the 4th quarter i.e latest , apple has shown growth of 12 percent and eps growth of 24 percent.

The Company posted quarterly revenue of $52.6 billion, an increase of 12 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.07, up 24 percent

Apple provided the following guidance for its fiscal 2018 first quarter:

Apple Products i have choosen:

Apple iPhone: iPhone which is almost a revolution in smart phone category which purely runs on  Apple's in-house built iOS which can be only found in Apple devices. Other Smartphones may run open source software’s such as Android, or proprietary software’s of the respective manufacturers.

The idea of a multi-touch screen that allowed users to directly input data on to the screen, thus eliminating the need for mouse, keyboard or keys, was conceived by then Apple.

Another feature introduced by the phone was the Apple Store, an online application distribution platform that allows users to directly purchase and download applications on to the phone.

Challenges Facing by Apple :

Strengths and weakness

SWOT Analysis:

Strengths

1.      Market leadership for a range of products and services

2.      Strong brand image and a brand value of USD 170 billion

3.      High profit margin

4.      Solid financial position of the business

5.      Sophisticated supply-chain infrastructure

Weaknesses

1.      Higher prices than competition

2.      Overdependence on sales of iPhone

3.      Incompatibility of Apple products and services with other products and services for users

4.      Narrow product range

5.      Lack of competitiveness in Services segment

Opportunities

1.      Further increasing concentration on Services business segment

2.      Investments in research and development

3.      Product diversification

4.      Formation of strategic partnerships

5.      Increasing compatibility of products

Threats

1.      Quality problems with negative effects on sales and Apple brand image

2.      Intensifying competition from China and India

3.      Being found to have infringed on intellectual property rights

4.      Reputation damage due to the tax scandal

5.      Further increase of manufacturing costs

Source : https://research-methodology.net/apple-swot-analysis/

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