Q.56. A consumer was perfectly happy with her new home audiovisual system until
ID: 327513 • Letter: Q
Question
Q.56. A consumer was perfectly happy with her new home audiovisual system until she visited a friend's apartment and watched the friend stream video content wirelessly from his cell phone through his system. The consumer is now disappointed that her equipment does not have that capability. Which stage of the consumer purchase process is she experiencing? a. Cognitive dissonance b. Brand envy c. post-purchase confirmation d. Conspicuous consumption 57. A ccompany breaks even in June by selling 2200 units and earns a profit of $875 in July by selling 2450 units. If the sales price per unit and the variable cost per unit were the same in both June and July, what was the amount of fixed cost in eaclh month? a. $785 b. S875 c. $7700 d. S8575 58. Production techniques, electronic commerce, and data analysis are examples of which of the following forces in the environmental scanning process a. Social b. Economic b. Competitive d. Technological 59. Which of the following is an example of corporate social responsibility? a. A company meets obligations to its stockholders and meets contract requirement b. A company obeys the laws of a host country and pays the host country's market wages to its employees c. A company meets its obligations to more than just the stockholders and goes beyond contract requirements d. A company follows all laws in distributing profits and meeting contract requirements.Explanation / Answer
Answer 56 : Option D : Conspicuous Consumption :
This consumption behavioir where the consumer wants to display his super purchase power or to show her better image in the society towards the use of latest and new products for their usage. This is basically the high expense image bilding in the society. This is type of charactor comes under the conspicuous consumption category.
Answer 58 : Option C : Competitive forces
The environmenatl scanning forces are the forces which are studied for understanding the competition nature in the market forthe business. Asper porter's five forces analysis, the competition on the market can beassessed.
Answer 59 : Option C : Company meets its obligation to more than justs the stakeholders and goes beyond the contract agreements. In this situation, the company goes beyond the agreements and makes more contribution in the community or in the society by going more than the contract agreements. So more than the contrat agreement means contribution in community under social corporate responsibility.
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