Topic 1: Social Media, Advertising Strategy, and Sales Promotion In every job th

Question

Topic 1: Social Media, Advertising Strategy, and Sales Promotion In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples. Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program? What would be your goals in terms of advertising this new program to current and prospective students? What type of advertising strategy would you suggest for this new Social Media Marketing major? How is advertising and sales promotion similar? Dissimilar? Which do you think is a more effective communication tool for marketing managers and why

Explanation / Answer

Solution:

As an administrator,

No matter how badly we want our business to work out and want new customers, we should not forget about the old ones. In this case, we want the students to stay in school and enjoy the time that they are here. We want them to visit the school once they have completed the studies.

Social media marketing program needs to be done on few guidelines. The news of the new program should be done via all social networking sites and also through fliers and pamphlets.

The goals of advertising would be:

Advertising in its own terms could be explained as letting the people know about the product and creating awareness about it. In this case the goals are

Advertisement promotions are different from sales promotions

Sales promotions deal with lot of strategies which tell the purchasers about the offers that they provide and the varieties of discount coupons or any other options provided by the company in order to increase the sales.

More effective communication tool for marketing managers

Most effective communication tool has to be advertising. As it creates awareness among people and reaches large number of people at once. It promotes the product as well as the company at once.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.