specifically i want to know how to create the policy on how it ask in the questi
ID: 329081 • Letter: S
Question
specifically i want to know how to create the policy on how it ask in the question i put above
3. Examine the following comparison of cultural values in Mexico and the United States. You have been asked to formulate a policy for marketing automobiles to consumers from each of these countries. What features should you emphasize in cars? What attributes should you emphasize in advertising cars? Typical values of Mexico Leisure considered essential for full life Money is for enjoying life Long-term orientation Strongly male-dominated society Relatively collectivistic society Relationships are strong valued Typical values of the United States Leis Money is often an end in itself Short-term orientation Men and women are relatively equal Strongly individualistic society Getting the transaction done is more important than building lasting relationships ure considered a reward for hard work Subordinates are used to being assigned tasks, Subordinates prefer higher degree of autonomy not authorityExplanation / Answer
Mexico:
Leisure is considered as necessity for life and they are spend thrift. Thus automobile should focus on more trendy cars with luxurious features where disposable income is very high. The society is strongly male dominated and relatively collectivistic in nature .So the product especially in automobile to be more manly style in nature . The nature of automobile industry is generally customer base comprises of family, corporates, individual. In Mexico as they value their relationship very much strong automobile should also be a part of their relationship
America:
They are short term oriented people so they tend to change their vehicle quiet often. Thus design, luxurious everyhting should be in par with Mexico . Storng individualistic society thus people have their own choices and preferences and thus marketing of automobile should be personalised. They belive in more trasactional level relationship so turn around time and service of automobile should be taken care of. The American society is also spendthrift and they will invest on trendy and modern type cars.
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