10. The blending of different communication and delivery channels that are mutua
ID: 329179 • Letter: 1
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10. The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as A. direct marketing B. indirect marketing C. D. multichannel marketing. C intensive marketing 11. What is 'movement along a demand curve'? A. occurs when price is lowered or raised and quantity of demand changes B. occurs when consumer taste changes. C. occurs when consumer incomes change. D. occurs when there is availability of a substitute product -12. When a firmtries to place its products or services in as many outlets as possible, the density of distribution is referred to as A. intensive distribution. B. extensive distribution. C. selective distribution. D. exclusive distribution. 13. In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (2) convenience, (3) variety, and (4) pre- or postsale services. A. information B. quality C. brand name recognition D. availability 14. The three basic types of contractual systems are A. retailer-sponsored cooperatives, wholesaler-sponsored voluntary chains, and franchises B. dual ownership agreements, industry consortiums, and nonbinding cooperatives C. dual ownership agreements, industry consortiums, and multinational cartels. D. nonbinding, binding, and in perpetuity 201 Prof. La Sala Quiz 2 Spring 2018Explanation / Answer
The blending of different communication and delivery channels that are mutually reinforcing in the attracting, retaining and building relationships with customers who shop and buy traditional intermediaries and online referred to as
D) Multi Channel Marketing
Explanation- combination of various channels in a single platform with consisting multiple approaches to different platforms at a single place is called multichannel approach for marketing.
What is movement along a demand curve
A) Occurs when prices fluid or raised and quantity of demand changes.
Explanation- movement in demand curve occurs when a shift in demand is caused by a change in non price determinant of the demand.
When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred as.
A) Intensive distribution
Explanation - this type of approach consists of creating a broad Market by using multiple stores or increase customer reach by increasing the number of outlets.
In choosing the appropriate marketing channel,A firm should consider the interests that buyers might want to fulfilled. This interest fall into our four broad categories (1).......(2) convenience (3) variety, and (4)pre or postale services.
A) information
Explanation - information, convenience, variety and pre or Postale Services are some of the main interest which a customer wants to fulfill when accessing the channels.
P.S. - please use multiple Threads to ask large number of questions.
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