GE Stoplight Model Exercise Scenario You have been assigned to a team tasked to
ID: 3292077 • Letter: G
Question
GE Stoplight Model Exercise
Scenario
You have been assigned to a team tasked to interpret the results (shown below) of a senior-level management analysis of three potential growth opportunities (i.e. markets). The managers' raw output is worded in terms that will require a bit of translation to enable you to place values on them for entry into a model.
Your company, GoggleTran, manufacturer of a wide variety of transport systems (conveyers, rail, automated warehousing) has narrowed a large array of growth opportunities to these three: 1) Third Party Warehousing would involve being the sole source for companies' inventory needs, both internally and via storing and shipping finished goods to their customers. From improving the warehousing systems, to installing and servicing them, GoggleTran will also do training and any other necessary after-sale services. 2) Government Systems would involve GoggleTran in designing and implementing storage and rail systems for federal and state government needs. From warehouse re-design and management to high-speed rail systems, GoggleTran would partner with government and quasi-government entities to build and maintain storage and transportation solutions. 3) New Facility Design would entail the ground-up design of all transport needs for companies building new manufacturing facilities. GoggleTran would be in on the design phase from the beginning of such projects, rather than retrofitting and/or replacing previous designs as in the first two options. The senior managers have debated the pros and cons of each of these options and now are expecting you and your team to produce a clear summary of the options that will allow them to make their final decision. Given limited resources, they willchoose one, perhaps two, of the opportunities, so your input is critical.
Your task: Create a model that will succinctly display the options and write one paragraph discussing your recommendation for the best one(s) to choose. Turn in 1) the model (2 Fishbein models, one per dimension of the GE Model, 2) a graphic depiction of its results, and 3) your recommendation(s).
GoggleTran Opportunity Evaluation
Opportunity -> Third Party Government New Facility
Warehousing Systems Design
Attractiveness
Size ($millions) 10000 20000 15000
Growth Rate (%) 20 4 10
Competition Strong Moderate Weak
Legal/Political
Issues Complex Highly Complex Simple
Opportunity -> Third Party Government New Facility
Warehousing Systems Design
Business Strength
Technology Weak Strong Strong
Position
Human Resources Strong Moderate Moderate
Capability
Production Adequate Low Adequate
Capacity
Positioning Strong Weak Very Strong
Explanation / Answer
Please find attached the link for detailed solution which I worked out on paper but was unable to upload as the image was not coming properly.
http://tinypic.com/r/2iw6kvc/9
Please go through the link you will find solution written on paper and screenshot captured.
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