Suppose that you are in a fashion shop and that you have just found a clothing i

Question

Suppose that you are in a fashion shop and that you have just found a clothing item that you like. You go to the counter to pay for the item. At the counter you find a shop assistant who is talking to a friend on her mobile phone. You have to wait. You wait for a couple of minutes, but the shop assistant is in no hurry to finish the call. This event may make you angry. Waiting for service is a common cause of anger: the longer the delay, the angrier customers tend to be. As a researcher, you need answer the following question given below. Q. Qualitative data analysis for this study is not a Answer off process?

Explanation / Answer

Yes, its true , we are more interested in Variables such as

Total number of assistants in the shop

Ratio of shop assistants to customers or in other words how many assistants do we have per 10 customers or so

Time spent by the customers

Thier satisfaction level

Thier selection time of the apparels

Time in the billing counter

However , qualitative variables such as Male/Female , Rich/poor etc are of much less importance as the issue here is the wait time in the queue and not anything else.

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