10.1.13 A random sample of 100 households, from the set of all households contai
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Question
10.1.13 A random sample of 100 households, from the set of all households contain- ing two or more members in a given geographical area, viewing habits are monitored for six months. A random selection of 50 of the house- holds is sent a brochure each week advertising a certain program. The purpose of the study is to determine whether there is any relationship between exposure to the brochure and whether or not this program is watch (a) Identify suitable response and predictor variables. (b) If a relationship is found, can this be claimed to be a cause-effect relationship? Explain why or why not is selected and their television ed.Explanation / Answer
a)
Advertising program with a brochure is performed on the households and to check if that program is watched.
Response variable is whether watching or not watching the programme. It will be binary or it can also be continuous in the number of minutes/ hours watched.
Predictor variable is exposure of the brochure, whether exposed or not. It can be binary of continuous.
b)
If a relationship is found between exposure to brochure and the programme watch count, then it can be said to be cause-effect as advertising directly affects the marketeability of the program. It influences the people's minds.
It is selected because we know for sure advertising influences. The television ads also influence a person to watch the programme. May be the research was conducted to find out if the brochure also impacts the influence of a person to watch the program.
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