Present your suggestions to Ashley IN BUSINESS ASHLEY FURNITURE MANAGES ITS OWN
ID: 333059 • Letter: P
Question
Present your suggestions to Ashley
IN BUSINESS ASHLEY FURNITURE MANAGES ITS OWN FLEET OF DELIVERY TRUCKS Many manufacturers choose to outsource truck dellverles in the name of cost savings. How- ever, Ashley Furniture Industries in Arcadia, Wisconsin, takes a different approach. It owns 800 delivery trucks and employs 3,000 people in warehousing and transportation based on the belief that delivering furniture from its warehouses to the retailers that sell its products improves customer relations and service. Ashley pays its drivers an average of $70,000 per year and it strives to provide them with predictable delivery schedules that enable them to be home more often. Ashley's vice-president of transportation, Larry Corey, says that he needs to review 100 applications to find one good truck driver. Keith Koenig, who owns furniture stores in southerr Florida says that Ashley's delivery times and reliability are unbeatable Imaginechina AP Images Source: James R. Hagerty. "A Radical Idea: Own Your Supply Chain," The Wall Street Journa, Aprll 30, 2015, pp. B1-B2.Explanation / Answer
Ashley Furniture Industries is working with the philosophy of keeping customers first. They have tried to come up with the business strategy focused on the belief that timely and quality delivery of furniture to customers improves customer relations and service. The recruitment of drivers must also be done keeping the delivery area in mind. The whole delivery area can be divided into zones, and 5 drivers from each zone must be hired. This way, work life balance of drivers is also maintained. Drivers remain motivated, and their high performance gets reflected in the timely delivery of orders.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.