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21.Reverse logistics can have a positive impact on the environment through activ

ID: 333067 • Letter: 2

Question

21.Reverse logistics can have a positive impact on the environment through activities such as?

22.Managing the reverse flow of products is harder than managing the forward flow of products because

23.Which of the following is a reason to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action

24.Which of the following is one of the most basic and important activities of CRM?

25. You work for a company that segments customers by demographic information, and then markets
specifically to those customers who are located in the Los Angeles area. This is an example of:

26.Your company allows customers to "opt-out" of receiving email advertisements. This is referred to as:

Customer churn

A. Risk pooling

Explanation / Answer

21) Reverse logistics can have a positive impact on the environment through activities such as?

Answer: Option (B) - Recycling

22) Managing the reverse flow of products is harder than managing the forward flow of products because

Answer: Option (B) - The process repeats itself sporadically

23) Which of the following is a reason to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action.

Answer: Option (A) - Product recall

24) Which of the following is one of the most basic and important activities of CRM?

Answer: Option (C) - Segmenting customers

25) You work for a company that segments customers by demographic information, and then markets specifically to those customers who are located in the Los Angeles area. This is an example of:

Answer: Option (C) - Target marketing

26) Your company allows customers to "opt-out" of receiving email advertisements. This is referred to as:

Answer: Option (C) - Permission marketing

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