Given multiple tools and techniques for analyzing and controlling the flow of su

Question

Given multiple tools and techniques for analyzing and controlling the flow of supply chain activities- process mapping, process analysis, and customer relationship management (CRM)- recommend how to improve supply chain effectiveness whil increasing customer repsonse time and service levels.

Develop a process flowchart and detemine how effective the supply chain process is in achieving designed goals.

Detemine how to change a process to improve supply chain effectiveness and efficiency by revising and war designing a new replacement process

Explain how oprations and supply chain management fufills specific levels of organizational commitment to consumers.

Define the relational aspects of customer satisfaction, customer relationship management, and operations and supply chain strategies.

Explanation / Answer

1.) Given multiple tools and techniques for analysing and controlling the flow of supply chain activities- process mapping, process analysis, and customer relationship management (CRM)- recommend how to improve supply chain effectiveness while increasing customer response time and service levels.

To improve supply chain effectiveness while increasing customer response time and service levels:-

2.) Develop a process flowchart and determine how effective the supply chain process is in achieving designed goals.

Companies design the SCM process according to their product flow optimization process. The basic flowchart in supply chain management consists of the following:-

Plan - Deliver/Source - Make - Deliver - Return

The effectiveness of supply chain management can be summarised as following:-

3.) Determine how to change a process to improve supply chain effectiveness and efficiency by revising and war designing a new replacement process

4.) Explain how operations and supply chain management fulfils specific levels of organizational commitment to consumers.

5.) Define the relational aspects of customer satisfaction, customer relationship management, and operations and supply chain strategies.

The ability of an organisation to add on a service covering to the core product, overcome the constraints linked to time and place of distribution and thereby, satisfying the customers’ need with an advantage over the other players or competitors in the market place, is the prime concern in today’s context. This could take numerous forms as those branding with exclusive benefits, extensive knowledge exchange between organisation and customers, control of knowledgeable properties, exclusive supplier-buyer interface and relationship management with customers, employees and other value chain partners resulting in streamlining the flow of entire supply chain. SCM pursues to enhance supply whereas CRM seeks to improve demand. SCM is cost focused and deals with production and execution while CRM is revenue focused and involves identifying and responding to customer needs.

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